Email & SMS

Confirmations and reminders that sound like your business.

When someone books, they should hear from you — clearly, on time, and only on channels they agreed to. Edit templates, review logs, and with Whitelabel send from your own email domain.

Tablet schedule and phone appointment reminder
What goes out

The messages that protect your calendar.

Booking confirmations

Email goes out when a client books — service, time, and who they are seeing — so the appointment is not a rumor.

Reminders

Reduce no-shows with reminders timed before the visit. SMS uses consent collected at booking, not a hidden checkbox.

Staff & account mail

Welcome and operational messages for new staff and business accounts, using templates you can review and edit.

Templates you control

Email themes and SMS copy in the dashboard.

Open Email templates and SMS templates from Messaging. Adjust wording for your tone of voice. Keep legal and consent language clear — especially for texts.

  • Editable email templates for key booking events
  • SMS templates for reminders and alerts
  • Notification preferences per business
Consent-first SMS

Texts only when the client opts in.

SMS is powerful and regulated. ML Booking collects consent in the booking flow. Clients who never opt in do not get marketing-style spam from your reminder system — only people who agreed to texts.

  • Opt-in at booking
  • SMS packs available as an add-on when you need volume
  • Logs so you can see what sent and when
Phone showing an appointment reminder

Send as you — with Whitelabel

On standard plans, email still confirms the booking. With Whitelabel you connect SMTP so From: matches your domain. That builds trust in the inbox the same way a custom website builds trust in the browser.

Visibility

Logs when you need to troubleshoot.

Email and SMS logs in the dashboard help answer “did they get it?” without guessing. Pair that with the business portal so front-desk and owners stay aligned.

Keep the chair full with clear messages.

Confirmations, consent-based SMS, and templates you can edit.

See pricing